THE EDITOR'S BOX





Saturday, July 30, 2011

LETS POLLY: Obama Loses 36k Twitter Followers in #Compromise Campaign!!!!

President Obama created a barrage of activity on Twitter on Friday afternoon when he began urging his more than 9 million followers to tweet their Republican Congressmen to “ask them to support a bipartisan solution to the deficit crisis.”
The @BarackObama account then proceeded to tweet out the Twitter handles of Republican Congressmen state-by-state. The account has also been making use of the hashtag #compromise in an effort to drive home the message of bipartisanship.
The results so far have been mixed. According to NM Incite, the #compromise hashtag had been used more than 22,000 times and reached 36 million users (followers of accounts using the hashtag) as of around 5 p.m. ET on Friday, and people had mentioned the President some 28,000 times in tweets. NM Incite says 40% of the @BarackObama mentions and 28% of the #compromise tweets expressed positive sentiment, with only 13% and 12% of them expressing negative sentiment, respectively.
As we noted in our earlier coverage, however, some users felt the state-by-state tweets were creating way too much noise — the President has lost nearly 37,000 followers so far today. You can see the drop as the day progressed in this chart from Simply Measured:

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